We work in partnership. We are expert brand builders with a track record of more than 15-years of inspiring our audiences by the stories we tell and how we tell them, creating original worlds that align with our partners’ and ZPZ’s missions.
potluck playlist with sonos
Research conducted by Sonos revealed that their best in class speakers were most often used in the kitchen. Around this insight ZPZ created the Playlist Potluck campaign anchored by our award winning series The Mind of a Chef.
The extensive project comprised of 14 video assets produced by ZPZ, an event program, and Spotify partnership. ZPZ secured distribution for the special on Netflix and amplified the reach via Mind of a Chef and Food Republic websites, YouTube, and the chefs’ social channels.
This groundbreaking project generated in excess of 1.5 million organic video views, 316K social engagements and 5K consumer generated playlists prior to its release to 100M+ Netflix global households.
2017 Daytime Emmy Nominee: Outstanding Directing, Special Class
2017 Webby Award Nominee: Film & Video - Branded Entertainment Long Form
2017 Webby Award Honoree: Film & Video - Branded Entertainment Unscripted
VOLPI TEST KITCHEN
We saw recipe queries on Google and YouTube as a potential goldmine to introduce new consumers to the Volpi brand through organic and paid search. Research showed that in 2014 search queries on YouTube for “best recipes” increased by 48% and that 40% of millennials said that they had chosen a brand featured in a recipe video.
We built a strategy to capitalize on this opportunity for Volpi to outmaneuver competitors to capture consumer engagement by crafting a new recipe video for each day of the week in 2015. We partnered with Google to understand the most popular recipe types and craft a seasonal calendar around holidays and other key moments for the audience. To date we have produced a library that now stands at over 200 videos with over 11 million views for the series.
Make it vegan with BREVILLE
The Australian based premium kitchen appliance brand Breville launched in the North American market in 2002 and their best in class juice extractors became the #1 selling appliance in dollar share in 2012 after being featured in the documentary film Fat, Sick and Nearly Dead.
The film touts the health benefits of a plant based diet and Breville sought to piggyback on the momentum by partnering with ZPZ and Isa Chandra Moskowitz, a best-selling cookbook author, whose vegan recipes are so good that they're likely to convert quite a few meat eaters on a video series that included a downloadable recipe e-book and all backed by an exclusive theme song, "Salt," by the band R. Ring, led by Kelley Deal of the Breeders.
Over 2 million organic video views helped grow North American sales to $250 million with EBITDA of $44 million in 2014.
INTO THE MEAT cave with volpi foods
To break through to a new demographic we partnered with Ren and Stimpy co-creator Bob Camp to warn the youth of America not to fall in with the smoked meat crowd. In a true 1950’s throwback to scientific authority being parlayed into moral authority, Mr. Scientist warns us not to use, or become, smoked meat. In the process we learn smoked and cured meat are two different things, and Mr. Scientist assigns coarse and unfair stereotypes to the “smokers”. We prefer to think that Johnny the Brat is just a mixed up kid who tried smoking and got hooked, but when you get right down to it, we’re all just ground up meat inside and that’s what matters.
The series has over 2 million views on YouTube and was credited with getting the brand into over 8,000 7-Eleven locations in the United States.
mind of a chef with Hennessy
The French luxury cognac Hennessy X.O approached ZPZ about opportunities to integrate their brand into The Mind of a Chef. The perfect opportunity arose when French born and trained, now Los Angeles based Chef Ludo Lefebvre came on board for the feature chef on season five who was a fan of their cognac.
In the episode titled “La Joie de Vivre”, two old friends, both brilliant chefs, get together to make a traditional French pastry. Millefeuille, which translates as “a thousand leaves,” is a delicate dish that combines a rich filling layered with lightly charred puff pastry.
To enjoy their work to the fullest, the chefs pair the dish with Hennessy X.O — the smoky notes of X.O are a perfect complement to the subtle char of the Millefeuille. The episode is currently airing on Netflix.
Mind of a chef techniques with breville
The partnership with Breville began in 2009 with the brand seeking to position their brand for a targeted audience they referred to as “Food Thinkers” coming on board as the presenting partner for season 1 of The Mind of a Chef.
The collaboration through five seasons on PBS reached an audience of 1.2 to 1.5 million viewers per episode with a household rating of 1.3 (live+7). Along with the television component there were sixteen (16) exclusive chef demo videos with product integration that lived on the Breville YouTube channel and their site Food Thinkers which generated over 5 million views. These videos were also edited into two exclusive episodes each season for Netflix, narrated by Anthony Bourdain, available to over 100M subscribers globally.
food school with mastercard
To expand Mastercard’s long running Priceless campaign the brand sought ZPZ’s expertise in food and travel to augment the brand-burnishing efforts with tactical advertising to offer cardholders exclusive experiences in major cities around the world called Priceless Cities.
ZPZ’s Food Republic crafted an exclusive ticketed chef driven series called Food School in five US cities. The successful campaign included ZPZ curating and executing the events and creating a video series to generate awareness.
The events quickly sold out around the country delivering buzz and generating brand loyalty from cardholders.
cooking game with weston
Weston designs and markets cooking tools targeting the 45 million hunting and angling enthusiasts in the United States. They sought to showcase a variety of their product assortment, including meat grinders and smokers in a hands on way to demonstrate their versatility and durability.
Steven Rinella is a bestselling author, podcast and television host for the multi-media brand MeatEater created in partnership with ZPZ. To maximize sales during the holiday season ZPZ crafted a video driven recipe series using Weston tools around a Twelve Days of Gifts theme that will be promoted across the MeatEater social platforms, website and podcast to an audience of over 500K loyal enthusiasts. The videos are now part of the Netflix Original Series cooking special available for streaming in over 110 million homes globally.